Performance coaching for salespeople, solopreneurs and high performers

You know how to sell.
Let’s get your head working with you, not against you.

Win the inner game of performance and success. Build the confidence, focus and consistency to show up, handle rejection and perform without second-guessing yourself.

Request your activation session

Sales experience at UPS and Sage

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Multiple performance awards

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Coach Academy certified

Sales experience at UPS and Sage - Multiple performance awards - Coach Academy certified

Built by a salesperson who understands the pressure behind the numbers.

Sales performance rarely falls apart because you forgot what to say.

You may recognize this:

  • You hesitate before the call you know you need to make.

  • You avoid following up because you do not want to sound desperate.

  • You take ghosting personally and carry it into the next conversation.

Or this:

  • You start the week focused, then lose momentum after a few setbacks.

  • You overthink what to say instead of trusting yourself.

  • You know what good performance looks like, but cannot access it consistently.

That is the inner game. When it is steady, your actions - and your results - become more consistent.

I have lived the pressure behind the target.

A man in a white shirt sitting in front of a laptop, with his hand resting on his chin, during a video call or meeting.

Before coaching, I built my sales career at UPS and Sage and earned multiple performance awards. I know what it feels like to carry a number, hear “no,” recover quickly and keep showing up.

Today, as a Coach Academy-certified performance and leadership coach and founder of Innertrail Coaching, I help salespeople, solopreneurs and high performers deal with what sits beneath performance: confidence, focus, resilience, self-trust and consistent action.

I am not here to give you another generic sales script. We look at the patterns affecting how you sell, lead and perform - then turn that awareness into practical change.

The goal is not to become someone else.
It is to perform more consistently as yourself.

Change the pattern,
not just the sales script.

We work on the real situations you are facing now, so insight becomes action you can use in your next call, meeting or decision.

Lightning bolt symbol on a black background.

01 / NOTICE

See the pattern clearly

Identify what happens when pressure rises: the trigger, the thought, the reaction and the cost.

Icon of a person with arms raised

02 / SHIFT

Choose a better response

Challenge the assumptions keeping you stuck and build a more useful way to respond.

Illustration of a medal or award with stars, ribbons, and shining effects.

03 / ACT

Build consistency

Turn the insight into a practical next step, then learn from what happens in the real world.

This is performance and leadership coaching, not another course.
You bring the real challenge. We slow it down, understand it and work out what needs to change.

A clear path from first step to lasting change.

Start strong, push forward, reach your peak.

Basecamp

Focused support

Strong start. Three focused sessions to sharpen your mindset, clarify your direction, and build a performance foundation that holds under pressure.


Online

1-month program

Ascent

Build momentum

Forward push. Six sessions to strengthen your mental game, break through plateaus, and turn consistent effort into lasting results.

Online

3-month program

Summit

Sustained growth

Reach your peak. Twelve sessions of deep coaching to master your inner game, lead with confidence, and sustain high performance.

Online

6-month program

Not sure where to begin? Start with a free Activation Session — we'll talk through your challenge and decide which package is right for you.

Hear from our satisfied clients

  • Dr. Cyriaque Sobtafo, Chief UNICEF Field Office, Niamey, Niger

    “Being coached by Ali has been a truly enriching and transformative experience. Through his guidance, I have gained deeper insight into myself, my leadership style, and the way I approach complex situations. Ali is a highly skilled coach whose thoughtful questions, active listening, and strategic perspective have significantly increased my clarity and confidence in addressing several challenging situations I was facing. His coaching approach created a supportive environment that encouraged reflection, growth, and practical action. I sincerely appreciate his professionalism, wisdom, and commitment throughout the coaching journey.”

  • Rehana Doobay, HR leader, Queensville, ON, Canada

    “Ali has a clear, concise, impactful coaching style. His natural curiosity creates a supportive environment for vulnerable disclosure. Ali is an engaging coach who truly cares about his clients achieving their goals.”

  • TJ Madhwani, PhD, VP Medical Strategy, Oakville, ON, Canada

    “Over 10+ sessions, Ali helped me access insights I couldn’t reach on my own. His empathy and calm presence make it easy to be open, and his questions consistently surface blind spots with clarity and care. What I value most is his honesty, he holds a safe space for emotional exploration while still helping you move forward with purpose.”

  • Anna Teplo, People Ops Leader, Toronto, ON, Canada

    “From the moment I started working with Ali, I felt a profound sense of care and presence that immediately made me feel safe, understood, and deeply supported. He brings a rare blend of professionalism and intuition, asking perfectly timed, thoughtful questions that spark insights and build on each other, helping me see the path ahead with greater clarity. I've worked with Ali during a few pivotal life moments, feeling stuck in my own stories and fears. His grounded, gentle, and perceptive approach helped me reconnect with the inner wisdom I had buried under doubt. Through his guidance, I developed the self-accountability and confidence I needed to stop spinning and begin taking small, meaningful steps forward. Ali’s authenticity and passion shine through in every session. I always walk away feeling energized, inspired, and truly seen.”

  • Ann N. Campbell, CHRL, Director, HRBP, Toronto, ON, Canada

    “Ali, participated in my Coaching program through October, and I was consistently impressed by his dedication to the craft. Ali possesses the rare gift of being an excellent listener; He doesn’t just hear words; he processes the underlying emotions and themes. During our sessions, Ali’s ability to ask probing, intentional questions was a standout quality, consistently bringing a new level of awareness to complex issues. I have full confidence in Ali’s coaching abilities and highly recommend him to anyone looking for a coach who can facilitate true breakthroughs.”

  • Volodymyr (Vlad) Trokhanovskyi, Warehouse associate, Winnipeg, MB, Canada

    “Working with Ali has been a grounding and clarifying experience. In just a couple of sessions, he created a space where I felt genuinely heard and supported. His questions were thoughtful, his presence steady, and his guidance helped me see my situation with much more clarity. I walked away with practical insights and a renewed sense of direction. I’m grateful for his professionalism and the calm confidence he brings into each session.”

  • Sabina Rukina, Early Childhood Educator, Toronto, ON, Canada

    “I have had a couple of sessions with Ali, and he is someone who was made for this type of work. Ali is an amazing listener who creates space for reflection and asks thoughtful questions that lead to valuable insights and different perspectives. Our sessions have already made a meaningful difference for me, and I am very grateful that our paths crossed. “

Your Growth, Visible and Aligned

The Innertail Journal is a practical reflection companion to help you turn insight into action, strengthen useful habits and keep moving forward.

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You do not need another month of overthinking the same pattern.

Bring the challenge you are facing. We will look at what is really getting in the way and identify the next step that makes sense.

Request your activation session

No need to choose a package first. Start with the conversation.

Frequently Asked Questions

  • Courses teach you what to do. Coaching looks at what gets in the way of you doing it, especially under pressure. We work on your real situations, decisions, and patterns, then turn insight into practical action you can use immediately.

  • Salespeople, solopreneurs and high performers who know they are capable of more but are being held back by hesitation, inconsistency, rejection, self-doubt or overthinking.

  • Start with a free activation session — a no-pressure conversation about your challenge and whether coaching is the right fit. Fill in the request form on this site and you will get a link to pick a time.

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